Massaging the Message

So, it seems that Chevy attempted to get some viral marketing going for its battleship-sized SUV, the Tahoe, by inviting folks to create their own remixed versions of the current Tahoe television ad (you've probably seen it--it features giant SUVs roaming the uninhabited wilds of the earth, including the peaks of mountains that would be well nigh impossible to get to unless hauled in by a helicopter).

As you might expect, not everyone is suckling from the same PR teet--check this one out (hat tip to Crooks and Liars). And just in case it gets taken down, here are some screen grabs (click to see larger images at my Flickr account).